A powerful 500W RMS fishfinder that reaches depths to 1,000'/305 m, all in a simple interface so you can get on the water and fishing faster than ever. The new color Elite-5x Fishfinder brings a ne...» more info

The new color Elite-5m Chartplotter delivers high navigation performance and high color for your on-the-water journeys, and at a very affordable low price. All provide any boat with incredible precisi...» more info

Unique new fishfinding imaging, precision GPS navigation and brilliant 5 in./12.7 cm color viewing detail and suprisingly affordable. With the incredible new standalone Elite-5 DSI imaging fishfind...» more info

Incredible new imaging fishfinder with spectacular color to positively improve your fishing image and success for a surprisngly low price. With the incredible new standalone Elite-4x DSI imaging...» more info

Never before has a compact chartplotter/fishfinder been designed specifically to meet both the performance standards and the value demanded by anglers and boaters. Elite-4 is much more than a compa...» more info

Presenting the ultimate transducer-mounting system for the sit-on-top fishing kayak, to take full advantage of Lowrance's innovative fishfinding technology and performance. The new Transducer Kayak...» more info